Strengths: Our strength is that we our a healthy sweet treat that everyone is going to love. We are going to be donating back to those in need and that is always a plus when purchasing something. Us having different flavors will put us ahead of the game and change it for the better. Understanding your competitive arena and competitors' strengths and weaknesses is a critical component of a market orientation(MTKG5).
Weaknesses: Our weakness would have to be the fact we have dark chocolate. Due to the fact many can just taste the bitterness of it in their mouths right now turn people off. Our bar added other flavors to balance that out but since people cant get past the name dark chocolate that will hinder us from getting consumers
External Opportunities: This company might branch out and create an actual health bar for athletes. A lot athletes have to be on a special diet and sometimes the food or the protein is not the great. Well we might change that for them and somehow create a whole protein bar so they can still have their taste buds jumping.
Threats: Our biggest threat would have to be milk chocolate. Only because that is always the first choice people pick when dealing with chocolate. Also because we have different flavors they might be turned off by the idea.When examining external opportunities and threats, marketing managers must analyze aspects of the marketing environment. This process is called environmental scanning(MTKG22)
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