Objectives

 A marketing objective is a statement of what is to be accomplished through marketing activities(MKTG26). For this bar our objective is to give back. We are catering to so you can cater back to the ones who need it the most. This unique bar will leave our consumers more than satisfied.The customers' evaluation of a good or service in terms of whether that good or service has met their needs and expectations is called customer satisfaction. Failure to meet needs and expectations results in dissatisfaction with the good or service. Some companies, in their passion to drive down costs, have damaged their relationships with customers.(MKTG8) Due to the fact that it is a healthy candy bar with a twist. This twist is that it is healthy. The health factor to it will have people crawling back for more. The growth of this bar will most definitely expand more throughout the US in less than a year.