Product

An average is simply a midpoint in some set of characteristics. Because most potential customers are not “average,” they are not likely to be attracted to an average product marketed to the average customer(MKTG11). Our product is special is many different aspects. For starters it is dark chocolate. Dark chocolate holds a lot of nutrients, powerful source of antioxidants, improve blood flow and lower blood pressure, raises HDL and protects LDL against oxidation, lowers risk of cardiovascular disease, protects your skin from the sun, and will improve you brain function. The strawberry filling is organic so it will help improve your eyes, immune system, helps prevent arthritis and gout, helps prevent cancer, and helps brain functions. The layer of cookie gives you an extra boost of sweet. The cookie gives off fibers and gives off rich proteins. market orientation a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product(MTKG5)

Marketing Strategy

Marketing has two facets. First, it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. Second, marketing is an organization function and a set of processes used to implement this philosophy(MKTG2). Our marketing strategy is simply to satisfy the customer. Our product will be good and will satisfy them. Our customers might have a few minor things they want to change but out overall concept is good and it is beneficial to their lives. 
Job performance, company performance, product value, and customer satisfaction all improve when people in the same department or work group begin supporting and assisting each other and emphasize cooperation instead of competition(MKTG10). Instead of our customers trying to go find a different bar we want them to give us feed back not only to make our bar better but to make them feel better and for them to be able have something good when they donate. The is our main goal.

SWOT

strengths, weaknesses, external opportunities, threats

Strengths: Our strength is that we our a healthy sweet treat that everyone is going to love. We are going to be donating back to those in need and that is always a plus when purchasing something. Us having different flavors will put us ahead of the game and change it for the better. Understanding your competitive arena and competitors' strengths and weaknesses is a critical component of a market orientation(MTKG5).

Weaknesses: Our weakness would have to be the fact we have dark chocolate. Due to the fact many can just taste the bitterness of it in their mouths right now turn people off. Our bar added other flavors to balance that out but since people cant get past the name dark chocolate that will hinder us from getting consumers

External Opportunities: This company might branch out and create an actual health bar for athletes. A lot athletes have to be on a special diet and sometimes the food or the protein is not the great. Well we  might change that for them and somehow create a whole protein bar so they can still have their taste buds jumping.

Threats: Our biggest threat would have to be milk chocolate. Only because that is always the first choice people pick when dealing with chocolate. Also because we have different flavors they might be turned off by the idea.When examining external opportunities and threats, marketing managers must analyze aspects of the marketing environment. This process is called environmental scanning(MTKG22)

Objectives

 A marketing objective is a statement of what is to be accomplished through marketing activities(MKTG26). For this bar our objective is to give back. We are catering to so you can cater back to the ones who need it the most. This unique bar will leave our consumers more than satisfied.The customers' evaluation of a good or service in terms of whether that good or service has met their needs and expectations is called customer satisfaction. Failure to meet needs and expectations results in dissatisfaction with the good or service. Some companies, in their passion to drive down costs, have damaged their relationships with customers.(MKTG8) Due to the fact that it is a healthy candy bar with a twist. This twist is that it is healthy. The health factor to it will have people crawling back for more. The growth of this bar will most definitely expand more throughout the US in less than a year.

Business mission statement

Fraise au Chocolat

This tasty treat is going to give everyone a new look on dark chocolate. Not only a new look but a change of heart on donating.The ultimate goal of any promotion is to get someone to buy a good or service or, in the case of nonprofit organizations, to take some action (for example, donate blood).(MKTG287). Every time a bar is purchased part of the earnings will donated to a charity. This charity will help the less fortunate with shelter and food. There are a lot of us out there in the world who are as fortunate to be able to go the local store are grab a Fraise au Chocolat. The uniqueness of this bar will have you hooked and thats our mission. The mission statement is based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions(MKTG22).

Week 7 EOC: Final Product Pitch

Fraise au Chocolat

Special offer or a strong closing sales pitch may be used to obtain purchase action(MKTG288). Dark chocolate bar with a strawberry filling and a thin layer of cookie is a perfect treat. This bar is something that is flying off the shelves. Due to all the different flavors coming at you it is hard not to love.
This bar is for agers 10 and up. The bar is a good snack to get on a quick trip to the store or a great surprise in your child's packed lunch. A treat that you want to keep eating over and over again and never get tired of it.
An average is simply a midpoint in some set of characteristics. Because most potential customers are not “average,” they are not likely to be attracted to an average product marketed to the average customer(MKTG288).

Week 5 EOC: This is what has my interest

https://twitter.com/yadadameen4/status/794605918428086272

Kendall Jenner's 21st birthday party dress has my attention. Jenner was wearing a LaBourjoisie mini dress that gave off an old Hollywood flare. This has my attention because I'm a Fashion and Retail Management major so this brought a lot of joy to me. Jenner's style has influenced many young individuals because of her individuality from her Kardashian sisters. Her presence is different from theirs and I like that a lot from her.

https://twitter.com/yadadameen4/status/794607778757152769

Another Jenner, Kylie. Over the past few years she has impacted her followers greatly. Kylie has launched her own cosmetic line and there is always something in the media about her and well known rapper Tyga. her unique style has many memorized, especially for her 2016 Halloween costume. This year everyone had creative ideas and went above and beyond and I loved it. Kylie's costume I loved a lot because she bodied it. She went as Christina Aguilera. It's crazy how good Kylie pulled this off from the piercings in her face down to an exact replica of her outfit Aguilera wore in her 'Dirtty' music video.

  https://twitter.com/yadadameen4/status/794609814156414976

Rihanna will always have my full attention. She is simply iconic in anything she wears. Anytime she steps out she kills the show. Over the past few years she has been making a great presence in the fashion world. Launching her clothing line with Puma, Fenty has brought in a great audience. It's a unique clothing line that I feel you have to really enjoy Rihannas looks to go out and buy. But to be honest who doesn't love Rihanna