Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products(MKTG12). Social Media is going to play a huge role in this bars life. We are going to use the internet outlet to promote the bar. Instagram is the way we are going to do so our promoting.
By doing so we hope to bring in everyone who is willing to bring in positivity and help make change to purchase a bar and donate to the charity.
The Internet and the widespread use of social media have accelerated the shift in power from manufacturers and retailers to consumers and business users.(MKTG6)
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