Our chocolate aims at middle class and up. The bar will start off at a price of $10.00 and slowly go depending on how desired the bar is. Product/service differentiation competitive advantage the provision of something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition(MKTG24). The price for this healthy and sweet bar is quite affordable for an everyday person on the go. Knowing that this will be a desired product the highest the bar will go for is going to be $15.00 to still be in that affordable price range.
Lower-income consumers are price sensitive, but they will pay for products if they deliver a benefit that is worth the money(MTKG7)
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