distribution

Place, or distribution, strategies are concerned with making products available when and where customers want them(MKTG28). For our distribution we will start off selling from our Instagram page. From there we will get a lot of customers who want this bar then start selling in local stores. There are going to be times we are going to sell out and then customers are just going to have to wait until we make more and send a another big shipment out.The best marketing tactic is to protect existing market share by reinvesting earnings in product improvement, better distribution, more promotion, and production efficiency. Management must capture new users as they enter the market(MKTG18)